Automating Social Media Tasks with OpenClaw

Clawpedia · For Humans

Schedule posts, analyze engagement, and manage social media accounts using your OpenClaw agent.

Social Media on Autopilot

Managing social media accounts is time-consuming — posting content, responding to comments, tracking engagement, and staying consistent across platforms. OpenClaw can automate many of these tasks, letting you focus on strategy while the agent handles execution.

This guide covers how to set up social media automation with OpenClaw.

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What Can OpenClaw Automate?

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Setting Up Social Media Skills

openclaw skills install social-media-manager

Configuration

social_media:
  platforms:
    twitter:
      enabled: true
      api_key: "YOUR_TWITTER_API_KEY"
      api_secret: "YOUR_TWITTER_API_SECRET"
      access_token: "YOUR_ACCESS_TOKEN"
      access_secret: "YOUR_ACCESS_SECRET"
    linkedin:
      enabled: true
      access_token: "YOUR_LINKEDIN_TOKEN"
    mastodon:
      enabled: true
      instance: "mastodon.social"
      access_token: "YOUR_MASTODON_TOKEN"
  defaults:
    confirm_before_post: true
    max_posts_per_day: 5
    timezone: "Europe/Berlin"

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Posting Content

Manual Posts

"Post to Twitter: Just shipped v2.0 of our dashboard! Check it out."
"Share on LinkedIn: Excited to announce our new partnership with Acme Corp."
"Post to all platforms: We are hiring! Senior developer position open."

The agent drafts the post and asks for confirmation:

Draft for Twitter (228 characters):
  Just shipped v2.0 of our dashboard! Check it out at
  dashboard.example.com. Faster, cleaner, and packed
  with new features. #buildinpublic #saas

Shall I post this? [yes / edit / cancel]

Scheduled Posts

"Schedule a tweet for tomorrow at 9 AM: Monday motivation — ship something today!"
"Queue 5 posts about our product for this week"

AI-Generated Content

"Generate 7 tweets about AI productivity for this week"
"Draft a LinkedIn post about our Q4 results — professional tone"
"Create an engagement post for Twitter asking followers about their favorite tools"

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Content Calendar

"Show my social media schedule for this week"
"What posts are queued for tomorrow?"
"Move Thursday post to Friday"
"Cancel all scheduled posts for the weekend"

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Engagement Monitoring

"How did my last tweet perform?"
"Show engagement stats for this week"
"Any new comments I should respond to?"

Example response:

Weekly Social Media Report:

  Twitter:
    Posts: 5
    Impressions: 12,400
    Likes: 234
    Retweets: 45
    Replies: 18
    Best performer: "v2.0 launch" (4,200 impressions)

  LinkedIn:
    Posts: 3
    Views: 8,900
    Reactions: 156
    Comments: 23

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Reply Management

"Draft replies to all unanswered comments on my last post"
"Reply to @user123 thanking them for the feedback"

The agent drafts each reply for your approval before sending.

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Cross-Platform Posting

Post once, share everywhere — with platform-specific formatting:

"Post everywhere: We just launched our new API documentation"

The agent adapts the message:

• Twitter: Concise with hashtags (280 char limit)
• LinkedIn: Professional tone with longer description
• Mastodon: Community-friendly language

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Automation Rules

social_media:
  automation:
    - trigger: "new_blog_post"
      action: "share on all platforms"
      template: "New blog post: {{title}} — Read more at {{url}}"
    - trigger: schedule
      cron: "0 9 * * 1"   # Every Monday at 9 AM
      action: "weekly_engagement_report"
      notify: telegram

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Tips

• Always enable confirm_before_post — review every post before it goes live.
• Use AI-generated content as drafts — edit for your voice before posting.
• Schedule during peak hours — the skill can analyze your best posting times.
• Monitor engagement weekly — adjust strategy based on performance data.
• Set max_posts_per_day to avoid overwhelming your audience.

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Troubleshooting